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240% increase in 'Get Directions' for New Dublin Cafe
Vada is a sustainable, zero-waste café known for its incredible brunch offerings, but its footfall didn’t match the quality of its service. The Cafe Specialists helped boost visibility, increase profile engagement, and ultimately drive more customers through the door.
Case Study At A Glance
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Vada is an exciting new brunch spot in the heart of Dublin, but it wasn’t getting the organic visibility it deserved.
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The Cafe Specialists conducted keyword research focused on brunch & breakfast searches, before planning and executing a local SEO strategy.
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Local SEO efforts led to higher rankings, driving more qualified customers to visit the café.
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620% increase in Google My Business profile views.
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500% increase in visibility for 'Brunch' searches
Our Solution
To achieve these KPIs, we conducted the following steps:
Keyword Research
To boost Vada’s visibility for the most relevant and high-impact searches, our research focused on multiple keyword groups, including branded terms (e.g. Vada Café), category terms (e.g. brunch in Dublin), and intent-driven searches (e.g. best breakfast near me).
Analysis
In the first phase of the campaign, we conducted an in-depth analysis of Vada’s online presence. This involved assessing their website structure, local search rankings, and Google Business profile to identify areas for improvement and opportunities for growth.
Optimisation
Through continuous local SEO optimization, Vada saw a significant boost in search visibility. This led to a surge in people clicking “Get Directions,” driving a 240% increase over time. With more of their target audience finding them online, foot traffic and engagement grew substantially.
Business Impact
As a result of our SEO services, Vada gained increased recognition from their target audience. Most importantly, our work resulted in a increase in footfall & queues every weekend.
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Ready to get
the ball rolling?
Vada is a Newly Established
sustainable café, known for its commitment to zero-waste practices and high-quality brunch offerings.
Vada came to The Cafe Specialists to reach more customers searching for brunch in their area. They needed better visibility in local search results to connect with the right audience.
The café and brunch market is highly competitive, with many businesses vying for attention. To stand out online, a strategic approach is essential—one that highlights a unique selling point while maximizing visibility through local SEO. In the hospitality industry, trust and reputation are key, and building an online presence requires both strategy and consistency.
For Vada, the goal was clear: increase brand awareness among local brunch-goers and drive more foot traffic. Our campaign approached this from multiple angles, ensuring Vada’s incredible offerings reached the right audience at the right time.
Key Challenges Solved
Other on-site target KPIs included:
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Increasing Google My Business Profile views
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Increasing keyword specific views, such as 'brunch' and 'breakfast'
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Increasing the number of people clicking 'Get Directions'